As a “city girl turned farm wife,” there is nothing I love more than connecting consumers to agriculture. And it could not be more important than it is now. Consumers thirst for information about where the food comes from. One great way I have found to connect consumers and farmers is through “Action, please – Minnesota farm-to-table style.”
Perhaps one of the most satisfying events I have been involved in is the farm-to-table influencer events. I had the extraordinary privilege of being involved with two of these events this past year – one near Minneapolis (“Field-to-Fork”) and the other in my county (“From the Ground Up”).
What is a farm-to-table influencer event?
Farm-to-table influencer events allow non-agriculture community leaders to experience together an exquisite meal on a modern working farm. These events are invitation only and include a meal served outdoors on a farm. In the case of our “From the Ground Up” county influencer event, a hog farm. Yes, a hog barn was our backdrop to the event. Real. live. farming. These events differ from Breakfasts on the Farm as the attendees are chosen specifically and the conversation is intentionally based around agriculture.
Farm-to-table events are unique and effective due to the conversations between influencers (most have little to no agriculture background) and farmers. Many have never been on a farm even though they live in a rural area. A local caterer prepares the meal using locally important food ingredients. For example, the county I live in produces nearly 2 million pigs a year. We are #1 county in Minnesota and #6 nationally in pork production. Needless to say, pork was on our menu. Local FFA members were also in attendance helping with the event. Continue Reading